Sony Ericsson has revealed its first mobile phone built around Google’s Android operating system.

The Xperia X10 has an 8.1 megapixel camera, music player, fast web access, touch screen, GPS and can use apps from the Android Market or SonyEricsson’s Play Now Arena. Known as Rachel while under development, the X10is expected to go on sale early in the first quarter of 2010. According to the company it is to be the first of a family of Android-based telephones that may launch across the year.

Sony Ericsson’s previous smart telephone, the X1 which ran on Microsoft’s Windows Mobile operating system, had disappointed many users particularly with regards to its control interface. The X10’s user interface has been given an overhaul to help owners simply access social networking sites such as Twitter, Facebook as well as email and other messaging applications.

The phone can work with 2nd and third generation mobile networks, including HSPA, as well as Wi-Fi. The X10 runs version 1.6 of Android and has a 1Ghz Snapdragon processor from US chip firm Qualcomm. Facial recognition software built in to the phonephone will be in a position to analyse and recognize up to five faces in a single picture, immediately connecting that photo with a user’s’social telephone book’ and calls and messages sent to that person.

SonyEricsson’s decision to produce Android-based phones is widely seen as an endeavour by the handset maker to win back some share of the market. For the last three quarters it has reported losses due to serious competition from rivals, in particular Apple’s iPhone. Many handset makers are increasingly turning to the Google Android platform in an effort to see off the challenge posed by Apple’s iPhone. Unlike the iPhone, most Android devices can run background apps, permitting people to get push notifications when they receive a new Facebook message or tweet, and feature’social’ telephone books, that pull in contacts from a wide selection of offline and online sources, and thread chats without reference to the strategy of communication used to contact a mate.

Sony Ericsson have not said when Xperia X10 will go on sale or in which countries or networks. No price for the telephone has been set either.

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