Mobile Ad Spend Projections

Coda Research has released a report that says that mobile ad spends will rise to a whopping $4.2 billion by 2015, up from a projected $1 billion for 2010.

Both figures seem a bit high, but as with all market projections, at some point it becomes tough to predict.  Some of the key assertions in their report are that the form of mobile advertising will shift dramatically.  Have a look below:

Right now 61% of mobile advertising is done via SMS.  Coda foresees that number shriveling to 3% by 2015.  They see Search gobbling up 70% of mobile ad spends in 5 years.  They see a steady increase in Display advertising as well.

Just as an interesting counterpoint, eMarketer released a much more conservative report a couple of weeks ago that projects mobile ad spends to hit only $1.56 billion by 2013.

But they appear to agree with Coda, though not nearly as drastically, that Search and Display will rise in usage and SMS will decline:

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