Forrester Research has completed an interesting bit of research that says that Americans are not listening to music on their cell phones like people in many other countries, despite years of industry projections that Mp3 players, phones and PDA’s would merge into one.

The report, “The Future of Music On Cell Phones,” said 10% of adult Americans listen to music on their phones once a month. By comparison, 27% of British adults and 70% of Chinese used their mobile handsets to play tunes.

Several issues are contributing to this phenomenon according to Forrester.  People in other nations are less likely to have dedicated Mp3 players.  They are also more likely to be savvier with their electronics and tend to have more options for acquiring music.  One example is Nokia’s Comes With Music, not available in the US, which gives users unlimited access to music for one year on their handset.

Forrester predicts that eventually Americans will listen to music on their phones, but the uptake will be slow.  According to the study 60% of respondents said they had no interest in listening to music on their phone. These problems are exacerbated by carrier branded stores lacking a compelling music selection and handset manufacturers whose music applications are difficult to operate.

Forrester also partially blames music labels for being too focused on direct revenue gains (the sale of a song) and not recognizing the benefits of indirect revue gains (the marketing value of more people hearing their catalog). One of their recommendations is for handset makers and carriers to be a bit more agnostic in their approach, making music more universally playable and shareable across many devices.

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